Boot Camp 2012 will be held his at the University of Hartford, Gray Conference Center, on Saturday, April 21st. Our theme focuses on how Friends groups communicate with both their membership and their community. The program consists of a main speaker, an introduction to the new FOCL on-line Directory, and three discussion groups.
The main speaker, Nancy Frede of Frede Enterprises, kicks the day off with her presentation titled ”Marketing Your Friends Group”. Nancy, who specializes helping non-profits market themselves, will discuss branding your group, creating community relationships, working with media, and marketing best practices.
The web is here to stay, so following Nancy, we will turn to Adam Delaura, FOCL’s own Webmaster. This year, FOCL is replacing the printed Directory with a new on-line version. Adam will introduce the new on—line directory including some new features that makes it more responsive to change. FOCL is looking for feedback on the enhanced Directory and any additional features you would like to see included.
After a short break, we will break into three discussion groups; “A Chat with the FOCL Webmaster,” “Communications in Small Towns,” and “Communications in Friends Groups with Large Memberships.”
- Adam Delaura will lead “A Chat with the FOCL Webmaster.” He will offer ideas on ways to rev up your website or Facebook page, discuss technical questions you might have, and explain in detail on how to get your Friends group onto Facebook.
- The second discussion group will address the challenge of “Communications in Small Towns.” This topic has been requested a number of times and we hope to have a good discussion and to generate ideas and lessons learned that Friends groups can put to immediate use.
- Shifting focus from small Friends groups to large ones, the third discussion group will deal with the challenges of “Communications in Friends Groups with Large Memberships.” Large groups need focused attention and creative ways to communicate with and retain members . We will identify and share ideas that work those that don’t.
Boot Camp is designed to present some general concepts first and then let each attendee chose a discussion group where a moderator will help the group talk through the issues with Friends from other groups. The feedback we get, including feedback from the Fall Conference indicates that you wanted more time to speak with each other.
As always, it important to FOCL that we address issues and questions that are important to you. So please forward your questions ahead of time to carlybilly@aol.com. This is especially true of questions you have for our Webmaster, so he will have time to research the answer.
We plan to have the full schedule, registration details and direction available by the end of February.
Hope to see you in April
Carl Nawrocki
FOCL President
